Warner Music Group announced Wednesday that it has expanded its partnership with Cisco Systems, using the tech giant's software platform to power more Web sites for its artists.
Warner Music is the first and only company that has said it is using
Cisco's Eos social media software platform.
Cisco announced the platform and hosted service in January.Initially, Warner Music Group used the platform to develop Web sites for two artists, Laura Izibor and reggae singer Sean Paul. On Wednesday, it announced it has expanded that relationship to include sites for other artists, such as
Paramore, R&B singer Trey Songz, rock band Halestorm, and a redesigned site for Sean Paul.
By the end of the year, Warner Music Group has committed to creating 12 additional artist Web sites using Eos, including sites for "American Idol" alum Jason Castro, R&B singer Estelle, and hip-hop artist Lupe Fiasco. With Eos, Cisco has essentially created a template for building and designing Web sites. Michael Nash, executive vice president of digital strategy and business development for Warner Music, said that Eos allows the company to develop a Web site five times faster than it could on another platform. And a strong online presence is something that Warner Music executives hope will lead to new revenue streams for its artists' content.
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-I think it would be great to have an official Lupe Fiasco website similar to the one that
Paramore has right now. Thoughts?
